PRODUCT AND MARKET REVIEW

Zoe: The next breakthrough in personalised nutrition

Comparing Zoe with DNA, blood, and food intolerance tests

At long last the Zoe test has hit the UK and promises to be one of the most well-thought-out and comprehensive nutrition solutions on the planet.

Zoe is a personalized nutrition company with science-backed by Prof Tim Spector, author of books like including;

“The Diet Myth: The Real Science Behind What We Eat”

And,

“Spoon-Fed: Why Almost Everything We’ve Been Told About Food is Wrong”

These are useful books that promote healthy eating while siding against processed foods. The books aren’t extreme and don’t especially take sides with certain diet philosophies. In fact, Tim Spector is not sensational in the tabloid sense. Rather, he’s a calm and measured individual.

Recently on the Diary of a CEO podcast, he mentioned how he got involved with Zoe, describing that we wouldn’t just put his name on a product — if he was to do a start-up, he wanted it to be highly grounded in science.